"Female Rage: The Guerrilla Girls Protest Art" is a case study in brand identity and marketing for a museum exhibition showcasing the Guerrilla Girls: anonymous, intersectional feminist artists who protest inequality in the art world and beyond.

"Aggressive, grunge, and urban" describe the aesthetic of the exhibition, guiding the deliverables. Photoshop was used to edit the gorilla face into a halftone with transparent eyes to play with negative space. A transitional typographic system with black and white banded text on the side of the poster plays into the grunge, edgy design aspect of brand identity. 

The tickets are a blend of fun and functionality. The different color bands on the right designate different days of the week, with one closed day, and the paint splatter varies from child, student, adult, and senior by the ticket type.

Merchandising includes a tote bag, shirt, and a collectible matchbox. The tote bag and shirt copy was written to match the pro-choice commentary that the Guerrilla Girls make in many of their works, while the matchbox uses another slogan that is not directly associated with the Guerrilla Girls but mirrors their tone.

This website was prototyped in Figma to make it interactive and features a landing page, shop, tickets page, events page, and an option to change languages.