Guerrilla Girls Exhibition Creative Identity
Adobe InDesign | Adobe Illustrator | Adobe Photoshop | FigmaAbout
In my Type and Image class, we worked on a semester-long design project to curate and design a museum exhibition. I decided to showcase the works of the Guerrilla Girls: anonymous, intersectional feminist artists who protest inequality in the art world and beyond. I titled my exhibition "Female Rage: The Guerrilla Girls Protest Art" and created a style sheet, word mark, promotional posters, and merchandise for the exhibit, as well as a website design and prototype in Figma.
Brand Guidelines
Posters
In the ideation stage of this exhibition, I chose the words "aggressive, grunge, and urban" to describe the aesthetic that I hoped to curate for the exhibition, and for the posters, I let these moods guide my design choices. I used Photoshop to edit the gorilla face into a halftone with transparent eyes to play with negative space and use another element from my style sheet (halftone). I used a transitional typographic system with black and white banded text on the side of the poster to play into the grunge, edgy design aspect of the poster. I made several iterations of this poster with different background colors from my branding guide, and the mockup below shows the main (red) variation of the poster.
Tickets
The tickets are a blend of fun and functionality. The different color bands on the right work to designate different days of the week, with one closed day, and the paint splatter would vary from child, student, adult, and senior by the ticket type.
Merch
For merch, I designed a tote bag, shirt, and a collectible matchbox. The tote bag and shirt copy was written to match the pro-choice commentary that the Guerrilla Girls make in many of their works. The Matchbox uses another slogan that is not directly associated with the Guerrilla Girls but mirrors their tone.
Website Design
For the gallery website, I designed and prototyped the site in Figma to make it interactive. The website features a landing page, shop, tickets page, events page, and an option to change languages.