Apricot Lane Boutique
Adobe Illustrator | Adobe Photoshop | CanvaAbout
In the summer of 2023 I worked as a Social Media and Marketing intern Apricot Lane, a women-owned boutique in Champaign, IL, that is part of a larger, national chain of stores all across the United States.
In this role, I managed a social media calendar across Instagram, Facebook, and TikTok, scheduling content to correspond with daily and weekly product launches and sales. I also analyzed social media metrics, boosting engagement by over 80% during my time as an intern. To do this, I created content from start to finish using a variety of skills including photography, videography, editing, graphic design, copywriting, and marketing, all while learning to design using a corporate brand identity.
In this role, I managed a social media calendar across Instagram, Facebook, and TikTok, scheduling content to correspond with daily and weekly product launches and sales. I also analyzed social media metrics, boosting engagement by over 80% during my time as an intern. To do this, I created content from start to finish using a variety of skills including photography, videography, editing, graphic design, copywriting, and marketing, all while learning to design using a corporate brand identity.